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I saw a very interesting article in the National Post today.  Rick Spence writes about blogs and what makes a good blog.  He writes that blogging was in its heyday 5 years ago and wanders if blogging has lost its ‘mojo’.  He does not think so.  He writes that it is a great way of communicating with people who are interested in a company’s products and expertise.  Rick includes a lot of ideas such as: writing on favourate topics, insider stories about products, stories about the industry, product development, product reviews, customer success stories, ‘…current issues rocking the industry…’. A lot of bloggers have given up because it is hard work. I agree that it is hard work, but feedback and ideas from people is always great.  Keep the comments coming and let us here about your success stories and ideas. 
Link to National post article “-Yes-a-blog

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